Import errors
Rows that failed to import — the usual causes and how to re-import just the failures.
4 min read · Troubleshooting
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An import that finishes with errors didn't fail — it imported the good rows and flagged the bad ones. Fix the flagged rows and re-import just those.
The usual causes
Barcode column lost leading zeros
Excel treats 00123 as the number 123. The barcode imports short, then scans don't match.
- Fix: format the barcode column as Text in Excel before pasting values, then re-import.
Missing required fields
A row without a name (or whatever the template marks required) is skipped.
- Fix: fill the blanks on the failed rows.
Duplicate SKU or barcode
The row collides with a product that already exists.
- Fix: check whether that product is already in the catalog — it may have imported on an earlier run. Give the new row its own SKU.
Unrecognized category / variant format
Category names and variant option syntax must match the template's format.
- Fix: compare the failing cell to the template's example rows exactly.
Re-import only the failures
- In the result, note which rows errored and why.
- Open the file, fix just those rows.
- Re-import the file — the importer skips rows for products that now exist, so you're not creating duplicates.
Tip: Do the first import on a copy of the file. Once the good rows are in, trimming the file down to just the failed rows makes the second pass tiny and easy to verify.
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